Chica boom Video analysis

http://www.youtube.com/watch?v=EMn3Rb7jAzA

I have decided to analyze Chica bomb by dan Balan as when I have firstly watched it on my own I have found it very effective and cleverly designed. The video genre is dance pop and very upbeat but because of its right proportion between instrumental and lyrics I think it would capture a wider audience than a normal dance pop video .One of its main attractions is good acting the props are life like the locations are appropriate and the actors are playing their role effectively . There is no flaws in the basic elements needed to create this video witch is why i believe it has such a strong foundation .There is a lot of movement and energy present , it is very much so a performance based video .There is some dancing and lip singing involved but also narratively there is active suggestions to the lyrics . The video has plenty of variety in shots types such as , close ups, long shots, medium long shots, extreme long shots, two shots and many more .I like the variety in lighting as it varies from studio perfectly lit , to neutral lighting , trough blinds giving a nice atmospheric effect .The other lighting effect that is very effective is the backlighting as it turns the figure into a black outline and has a very effective contrast to it .

What I like about this video is the parallel editing in the scenes .Even though this video is very conventionally in some elements such as the close ups ,the dancing, montage editing and so forth i still believe the ways its constructed along with the basic features still makes it stand out with a bit of a mister to the story line as the lyrics aren't that specific and could be related to various different things. What i think makes this video even more beautifully sculpted is that the two time lines merge towards the end and the begin cross cutting between the present and the past witch I think is very symbolic as i think it beholds the true nature of relationships and how they choose to intertwine the past shots with the present witch recreates the beginning of the video witch shows the reason why the girl was favorites at the beginning of the video . Theoretically the motions of this video are so interlinked they could go on a constant loop a simile to most dysfunctional relationships like the one they are stating in the video of how couples split up and get back together as they were singing about each other at the begging of the clip so they evidently had past encounters and also they were together at the end with the suggestive shots of the past creating that illusion. Another stunning feature of this video would be the fade in transitions.